LAI Global Game Services – DFC Intelligence – Video Game Market Infographics – Western Europe

Download LAI Global Game Services & DFC Intelligence's Western Europe infographic for use in professional and student presentations, papers, and articles.

 

Esports

  • Esports revenue is anticipated to reach $346 million in 2018.
  • Europe's esports growth is massive, having grown by 36% during 2016.
  • The top 5 esports markets (by revenue share) made up over 40% of Europe's total esports market in 2016. (Sweden is the largest esports market by revenue share at 14.3%, Russia 2nd at 11.6%, France 3rd at 7.1%, the UK 4th at 5.6% and Spain 5th at 5.3%.)
  • Europe saw 22.6 million esports viewers in 2016 and is expected to reach 30 million viewers by 2018.
  • Among many of Europe's top countries for esports revenue, nearly 1 in 4 esports viewers are female.

 

 

UK

LAI-UK-Video-Game-Market

The 5th largest games market

worldwide.

 

  • The UK is the 5th largest video game market for consumer revenue, following China, the United States, Japan and Germany.
  • The UK games market is growing at 6.7% compound annual growth rate (CAGR), anticipated to reach £5.2 billion in 2021.
  • In looking at software sales, the UK has the largest market share of Europe, comprising 27% of Western Europe.
  • In fact, gaming software sales in the UK are over $1 billion more than Germany - which is Europe's largest games market.
  • The UK alone has over 40 million gamers, most of which are on PCs and mobile platforms.

 

Largest software game market

in Western Europe (27%).

 

The Esports Audience is Growing

  • The esports audience grew to 6.5 million people in 2016.
  • The UK esports population is experiencing 7.5% year-on-year growth.
  • It is expected to achieve an audience of 8 million people by 2019.
  • The UK is Europe's 4th largest esports market (by revenue share), comprising 5.6% of Europe's total esports market in 2016 (behind Sweden's 14.3%, Russia's 11.6% and France's 7.1%). (22% of the UK's esports viewership was female.)
  • In 2016, the UK's esports revenue brought in $16.8 million.

 

Europe's 4th largest esports market.

 

 VR

  • EMEA (Europe, the Middle East & Africa) is said to have its largest virtual reality (VR) market in the UK.
  • The UK is expected to reach over $1 billion in 2021, with a 76% compound annual growth rate (CAGR).

 

Incredible CAGR anticipated for VR

in the UK.

 

Mobile Gaming

  • According to Distimo & AppAnnie, the mobile game revenue in the UK is more profitable than "Germany, United States and China."
  • For the time being, the UK has the highest potential profit for mobile games within Western Europe, at $0.47 per download.
  • The average revenue per user (ARPU) in the UK is nearly twice that of other countries in Europe. The UK sees a nearly $60 ARPU, in comparison with France's roughly $30 ARPU, Spain's roughly $28 ARPU, Germany's over $26 ARPU and Italy's roughly $25 ARPU.

 

Nearly double the mobile gaming ARPU

of other countries in Europe.

 

How to Reach Gamers in the UK

 

 

France

LAI-France-Video-Game-Market

French has long been one of the default languages for game localization, along with Italian, German and Spanish (the commonly used acronym for this is FIGS or EFIGS, to include English). Many games also include French language voiceover.

 

3rd in game software sales

in Western Europe.

 

  • France ranks 3rd in game software sales for all of Western Europe (behind the UK and Germany), bringing in 17% of the region's software sales.
  • France has over 44 million gamers, with most on PC and mobile platforms - Over 65% of France's total population.
  • In terms of software sales only, games in France bring in nearly $4 billion.
  • While France and South Korea have nearly the same number of gamers, France brings in $1 billion more in game software sales than Korea.

 

 France brings in $1 billion more than Korea,

despite the same size of gaming population.

 

Mobile Games

  • Following the UK, France has Europe's highest mobile game average revenue per user (ARPU), at $30 ARPU.

 

Esports

  • As of 2016, France was Europe's 3rd largest market for esports, behind Sweden and Russia. (22% of France's esports viewership was female.)
  • France comprised 7.1% revenue share for esports. (Sweden had 14.3%, Russia 11.6%, the UK 5.6% and Spain 5.3%.)
  • In 2016, France's esports industry brought in $22.5 million.

 

Europe's 3rd largest esports market!


How to Reach Gamers in France

  • Localize to French

 

 


Germany

LAI-Germany-Video-Game-Market

Europe's largest gaming market!

 

  • Germany remains Europe's largest gaming market. (Germany became Europe's largest market in 2009.)
  • Germany alone has over 65 million gamers, representing a $3.6 billion game software market.
  • The size of Germany's games market comes as no surprise, when considering that Germany houses Europe's largest population.
  • In fact, Germany has the world's 4th strongest economy.

 

The world's 4th strongest economy.

 

Mobile Games

  • Mobile and PC game consumption are roughly equal in Germany, at about 56 million mobile gamers and 47 million PC gamers
  • In 2017, mobile games in Germany equated to nearly $0.5 billion, with a 2.6% anticipated compound annual growth rate (CAGR).

 

 

Spain

LAI-Spain-Video-Game-Market

 

 

Esports

  • Spain is Europe's 5th largest esports market (by revenue share).
  • As of 2016, Spain comprised 5.3% of Europe's total esports revenue share, making up roughly $16 million.

 

 

 

 

 

 

Italy

LAI-Italy-Video-Game-Market

 

 

 

 

 

 

 

 

 

 

 

 

 

Sweden

 

Esports

  • In 2016, Sweden was Europe's largest esports market (24% of this viewership was female).
  • Sweden alone brought in $40.8 million in revenue.
  • Sweden comprised 14.3% of Europe's esports revenue share in 2016.
Europe's largest esports market.
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